Filed under: Salience | Tags: poetry, literature, netocracy, neterature, netricity, neture, Alexander Bard, Jan Söderqvist, excavation, dig, internet, subconscious, wired magazine, paul robinson poetry

Wakeful horizontality >>> unterbewusstsein excavation. Working from top to bottom, the dig uncovered a Net prefix bed. The first stratum was labelled Netocracy, but I’d seen this in the field before. A portmanteau of internet + aristocracy, invented by Wired and mapped by Alexander Bard and Jan Söderqvist. Below Netocracy rested two more conformable beds: the first Netricity, the second Neterature. Netricity, I’d imagined, was the wattage produced by the Net, the wattage required to power the Net, its insulated lifeblood. It revealed itself as merely a brand. I pencilled a temporary marker.
Neterature, another portmanteau, seemed self explanatory, its constituents more common. Further investigation led me to the Neterature organisation: a project of collective creation of hypertext and an endeavour parallel to my own. The formation was overlain with Neture. If Nature is the material world, then Neture is the internet or virtual world. I sought out neture in Neture and it appears to be more than just Neture.
The internet uncovers the parallel, but it facilitates the original.
PRobinson
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